• Up to 40 characters of text allowed
  Text will be displayed over multiple lines
• URL to landing page
  Optional: URL can be displayed

• 15 seconds for minimum length and 30 seconds for maximum length
  Optional: 3rd party tracking via transparent 1x1 pixels to measure the beginning, middle, and end of video clips from approved vendors
• Video Ad aspect ratios can be 4:3 or 16:9
  Video will be scaled to show in different size video players
• Acceptable Video ad content files:
  AVI (Non-proprietary CODECS), WMV, MOV (Non-proprietary CODECS), MPEG-1,MPEG-2,MPEG-4, DV, 3GP
• Encoded from any videotape format:
  HDCam (1080p), Digi Beta, DVCam, DVCPro, Mini DV (SP Only), DVD, BetaCam SP (NTSC/PAL), VHS (NTSC/PAL), U-matic 3/4 inch, Hi-8
• Yahoo! will encode your video into Flash formats of all standard quality levels
• All creative is subject to approval by Yahoo!
• All submissions must follow Yahoo! standards for omitting objectionable material

• Static files accepted (No animations)
• GIF, JPEG, or PNG format
• Dimensions accepted: 300x50; 300x80
• Maximum file size of 30k

All video ads must be submitted to Yahoo! 5 days prior to campaign launch or possible delay may occur. Contact your Sales Representative for additional details. Physical delivery should be submitted to the following address:

Yahoo,Inc.
c/o Charles Cooper
1680 N. Glenville Drive
Richardson,TX 75081

Please include the following information with all assets:

1. Advertiser Name
2. Campaign Title
3. Sender's Name
4. Sender's Phone #
5. Sales Representative's Name
6. Insertion Order
7. Spot titles & lengths

Electronic formats can be submitted through the FTP below:

Server: dalcmsftp.bcst.yahoo.com
Username: streamingads
Password: m4v3r1ck

Source File Settings
Preferably we would like to have sources with frame sizes of 640x480 for 4x3 video and 640x360 for 16x9 video or higher. The reason we ask for these frame sizes is that players throughout the site display up to those sizes and we would like to keep the quality of the videos uniform as much as possible. The following settings are a suggestion meant as a guideline for a good compromise of quality versus file size (Feel free to increase bandwidth to increase quality):

Quicktime H.264:

• Frame Rate: 29.97 for 25 fps
• Key Frames: Every 24 frames
• Rate Control Mode: Multi-Pass
• Audio codec: AAC, 128 kbps, 44 kHz, stereo

Minimum:

Bitrate	Video Bitrate	Frame Size
1500k	1372 kbps	480x360
1500k	1372 kbps	480x270

Preferred:

Bitrate	Video Bitrate	Frame Size
1200k	1072 kbps	640x480
1200k	172 kbps	640x360

Windows Media Video 9:

• Frame Rate / Key Frame Interval: 29.97 for 25 fps / 4s
• Rate Control Mode: 2-Pass CBR
• Video Quality (sharp/crisp): 90/sharp
• Audio codec: WMA 9.2 96 kbps, 44 kHz, stereo

Minimum:

Bitrate	Video Bitrate	Frame Size
1000k	904 kbps	480x360
1000k	904 kbps	480x270

Preferred:

Bitrate	Video Bitrate	Frame Size
1200k	1104 kbps	640x480
1200k	1104 kbps	640x360

Alternatively, electronic formats can be submitted directly to Charles Cooper.