RICH MEDIA

Only available as part of a Full Page Takeover. Wallpaper allows the advertiser to replace the background in the page gutters with complementary branded graphics.

Single Image Wallpaper
A single, centered image replaces the page background and serves branded graphics to the page gutters.
AVAILABILITY:
Allowed in limited Yahoo! properties. Please contact your Yahoo! Sales Representative for details.
FORMAT:
Must be served by an approved Rich Media Vendor
FILE SIZE:

Dimension: 1280x1024 minimum
Single Image Wallpaper should be a minimum of 1280 px wide to accommodate nearly every screen size in common use. If a canvas larger than 1280px is used, featured content must be aligned to the gutters (approx 140 px wide). Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors or using higher resolutions. To create a seamless experience for users on larger monitors or using higher resolutions, edges must fade to a solid color on sides and bottom to prevent those users from seeing a hard edge.
File Type: GIF/JPG
Total file size: 80k
ANIMATION/LOOPING:
N/A Static only.
VIDEO:
N/A
AUDIO:
N/A
DATA COLLECTION:
N/A
CLOSE BUTTON RESTRICTIONS:
None
FREQUENCY CAP RESTRICTIONS: None
OTHER RESTRICTIONS:

No Text - Wallpaper is one element of a full page takeover and is intended to complement the LREC and NT1. The weight of the branding should be borne by those two units and all slogans and calls to action must live in the banners.
CREATIVE NOTES
  • Horizontal & Vertical Tiling: allowed
  • Gutter Dimensions:
    • Entertainment Hub, Movies, Music, Shine, Sports, TV Front Pages
      - Content Width = 980px
      - Right and Left gutter width = 140px. We recommended putting 5px buffer between page content and featured wallpaper content.
    • omg! Front Page
      - Content Width = 920px
      - Right and Left gutter width = 180px. We recommended putting 5px buffer between page content and featured wallpaper content.
    • Movies Internal Pages
      - Content Width = 750px
      - Right and Left Gutter width = 205px
  • Scroll Follow: Not Allowed - Gutter images must remain fixed in browser when user scrolls down.
  • Background Color: Any, must be thematically consistent with Takeover content. Please provide HTML hexadecimal value (color=#xxyyzz) when submitting creative.
ACCEPTED RICH MEDIA VENDORS:
Yahoo! Rich Media, adInterax
Tiled Image Wallpaper
Use Gradients or Images to create patterns that complement your takeover
AVAILABILITY: Allowed in limited Yahoo! properties. Please contact your Yahoo! Sales Representative for details.
FORMAT: Must be built by an approved Rich Media Vendor
FILE SIZE: Dimension: Any
File Type: GIF/JPG
Total file size: 60k
ANIMATION/LOOPING: N/A Static only.
VIDEO: N/A
AUDIO: N/A
DATA COLLECTION: N/A
CLOSE BUTTON RESTRICTIONS: None
FREQUENCY CAP RESTRICTIONS: None
OTHER RESTRICTIONS:

No Text - Wallpaper is one element of a full page takeover and is meant to complement the LREC and NT1. The weight of the branding should be borne by those two units and all slogans and calls to action must live in the banners.
CREATIVE NOTES
  • Horizontal & Vertical Tiling: allowed
  • Gutter Dimensions:
    • Entertainment Hub, Movies, Music, Shine, Sports, TV Front Pages
      - Content Width = 980px
      - Right and Left gutter width = 140px. We recommended putting 5px buffer between page content and featured wallpaper content.
    • omg! Front Page
      - Content Width = 920px
      - Right and Left gutter width = 180px. We recommended putting 5px buffer between page content and featured wallpaper content.
    • Movies Internal Pages
      - Content Width = 750px
      - Right and Left Gutter width = 205px
  • Scroll Follow: Not Allowed - Gutter images must remain fixed in browser when user scrolls down.
  • Background Color: Any, must be thematically consistent with Takeover content. Please provide HTML hexadecimal value (color=#xxyyzz) when submitting creative.
  • Please check with the property to see if there are any colors that should be avoided (For example, omg! prefers dark colors/gradients since Yahoo! logos/links in the header are white).
ACCEPTED RICH MEDIA VENDORS:
Yahoo! Rich Media, adInterax
Page Coloration
Use HTML hexadecimal color to change the color of the gutters to a complementary solid color of the advertiser's chosing
AVAILABILITY: Allowed in limited Yahoo! properties. Please contact your Yahoo! Sales Representative for details.
FORMAT: Must be built by an approved Rich Media Vendor
FILE SIZE: Dimension: Any
File Type: N/A - Generated by HTML
Total file size:
ANIMATION/LOOPING: N/A Static only.
VIDEO: N/A
AUDIO: N/A
DATA COLLECTION: N/A
CLOSE BUTTON RESTRICTIONS: None
FREQUENCY CAP RESTRICTIONS: None
OTHER RESTRICTIONS:
  • Background Color: Any, must be thematically consistent with Takeover content. Please provide HTML hexadecimal value (color=#xxyyzz) when submitting creative.
  • omg! prefers dark colors/gradients since Yahoo! logos are white.
ACCEPTED RICH MEDIA VENDORS:
Yahoo! Rich Media, adInterax
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